The other week our Tech Director Florin Raicu wrote a post about Adaptive Design vs. Responsive Design. These are two important trends on the technical side of mobile development. But you should know WHY you need to create a mobile e-commerce website. Here are three reasons why your company needs a mobile site.
Your Customers Expect It
Whether you’re selling products or services, you always want to satisfy your customers. Your website should be no different.
Your customers are browsing the web on their smartphones, which come in many different sizes. If that’s how they’re consuming your content, it doesn’t make sense to have an outdated website that’s not mobile friendly. Consumers now expect that a company’s website is mobile optimized. A poor mobile experience can turn off a potential customer and even worse, it can push them toward a competitor.
Mobile Traffic is Exploding
We are using our smartphones and tablets more and more to search the web. In 2012, the number of local searches quadrupled! Research firm BIA/Kelsey has reported that more local searches will be coming from smartphones rather than PCs as early as 2015.
Right now, almost 25 percent of searches are coming from some sort of mobile device. This number will undoubtedly change due to the increasing number of mobile devices being purchases as opposed to lagging PC sales.
According to SearchEngineLand, there are approximately 125 million smartphone owners in the US (50 percent of total mobile subscribers). A large percentage of smartphone owners do an average 20 mobile searches per month. Which calculates out to more than 30 billion mobile searches. Can your company really afford to miss out on 30 billion searches?
Eliminates the Need for a Mobile App
Native mobile apps are a wonderful resource for companies. They’re fast and offer a lot of value to the user. But the costs of creating a mobile app can add up. For smaller companies, it might not be feasible to spend the money for a dedicated app. But, the beauty of a responsive or adaptive designed website is that they’re ready for mobile. You can have an optimized mobile experience, keep interested users, and not spend more money.
Having a mobile site for your e-commerce company is no longer an option. It’s a necessity in order to keep up with your competitors. Xivic is fully capable of creating beautiful, functional, and well-designed mobile websites. If you feel your site needs a mobile upgrade, reach out for a consultation today.