Monthly Archives: March 2011

Do You Need Search Engine CPR?

It’s best if you have relevant, proactive content in three or more of these areas. I’ve seen search page results where a search term returned so much relevant content for one company that it filled up the entire page, making their competitors literally disappear. Continue reading

The Future of Advertising: Part II

Proprietary Software and Platforms AKQA CEO Tom Bedecarre said, “One of the newest forms of media is not media at all, but software and platforms.”  Proprietary software and platforms are the coup de grace of the new advertising order. As … Continue reading

The Future of Advertising: Part I

A Shifting Identity It’s 2011, and the advertising industry is still undergoing a painful transition. In fact, the industry is not just “in transition,” it’s experiencing a deepening identity crisis. Small, agile agencies continue to bubble up to fulfill the … Continue reading