Monthly Archives: July 2011

3 Tips for an Effective Microsite

Social..Mobile..Real-time. These are the notions most everyone in the marketing and advertising industry are talking about.  Microsite? To some, it’s little more than a relic from that time when advertisers were transitioning traditional campaigns to the online world. Microsites worked … Continue reading

Advertising Technology’s Personal Touch

Do you remember when advertising consisted of billboards and newspaper layouts? Then came television commercials.  The internet brought us banner ads and PPC. We’re now armed with smartphones, enlisted in a mobile revolution. Each innovation in advertising sought–and ultimately achieved–greater … Continue reading