Social..Mobile..Real-time. These are the notions most everyone in the marketing and advertising industry are talking about.  Microsite? To some, it’s little more than a relic from that time when advertisers were transitioning traditional campaigns to the online world. Microsites worked … Continue reading →

Do you remember when advertising consisted of billboards and newspaper layouts? Then came television commercials.  The internet brought us banner ads and PPC. We’re now armed with smartphones, enlisted in a mobile revolution. Each innovation in advertising sought–and ultimately achieved–greater … Continue reading →