Monthly Archives: August 2011

Ford UK Use Of Augmented Reality

Car commercials are all the same.  The advertiser tries to create an experience, in your home, to connect emotionally with you and build desire for the car.  Their aim is to impact viewers so they remember the car in the … Continue reading

Significant New Moves in Marketing Technology

The cycle in marketing technology: creativity in the technology leads to creative new uses of the technology. The obvious examples are the Internet revolution on our desktops and mobile apps on our smartphones.  Now, we have two technologies on the … Continue reading