Category Archives: Management

The Two Biggest Digital Trends for 2013

We’re a month into 2013. In the rear view mirror we have Facebook’s controversial IPO and the Mayan apocalypse.  We are riding multiple waves of innovation in design, hardware, and mobile communication. 2013 is going to be an exciting year. … Continue reading

4 Things That Kill Agencies

Building an agency is a difficult task. There many variables at play, some in your hands, some completely out of your hands. To improve your agency’s odds of success, here are four variables that you control and will help your … Continue reading

How to Market Your Business Online

What are the top three tactics to use to better market your local business online? Continue reading

3 Major Shifts in Advertising

“If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” – Woody Allen A year ago I sketched the direction of the advertising business in my two part article,  The Future of Advertisinrg … Continue reading

Why Your Company Doesn’t Have to be the Next Instagram

This story was originally published June 24, 2012 on for their CEO Sunday column. On any given day, you can find a new article about the sexy new app valued at tens of millions of dollars or the acquisition of a … Continue reading

Good Agencies Serve. Great Agencies Push.

There’s a fine scene in Mad Men’s first season: Don Draper is hunkered down with Kodak, which has tasked Sterling-Cooper to come up with a campaign for their new slide projector– a genuinely marvelous innovation/invention Kodak has christened “The Wheel.” … Continue reading

An App is Not a Business

In the movie the Social Network, there is a scene where Mark Zuckerberg creates a website in one night. While most Internet products take longer than a beer filled evening to create, it is true that the barrier to entry … Continue reading

Why Should More Ad Budget Be Allocated Online and Mobile

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker The much quoted words of department store and marketing pioneer, Wanamaker, are equal parts comedy and truth.  Marketers and advertisers … Continue reading

Ford UK Use Of Augmented Reality

Car commercials are all the same.  The advertiser tries to create an experience, in your home, to connect emotionally with you and build desire for the car.  Their aim is to impact viewers so they remember the car in the … Continue reading

Significant New Moves in Marketing Technology

The cycle in marketing technology: creativity in the technology leads to creative new uses of the technology. The obvious examples are the Internet revolution on our desktops and mobile apps on our smartphones.  Now, we have two technologies on the … Continue reading